If you’ve been following the marketing news lately, you’ve noticed that all kinds of different bots are getting their time in the spotlight. They are slowly, but surely, opening the doors for B2B companies and consumer brands. Bots have a huge potential that still needs to be developed, but if they keep evolving, they could be a part of our everyday lives.
Basically, bots are computer programs that are pretending to be humans and that run automated tasks. You can communicate and exchange information with them by text or voice. For example, you can interact with bots in Facebook Messenger in exactly the same way you would chat with any of your friends and check out daily news, get advice or order something. The bot software automates many different types of tasks and is based on artificial intelligence. They are now integrated with many existing platforms (usually those that you use for messaging) and they can automate some tasks that people before found time-consuming.
A popular example of a bot would be the Quartz news app. In the app, there is no standard news format that you would expect and that you got used to in other apps. There are no headlines, categories etc. It looks exactly like a messaging app and Quartz is sending you messages, emoji’s, and bubbles that read “next. Because you are logged in the app, the app decides what news and topic you are most interested in based on your profile and choice of messages to read more about. Plus, the bot learns really quickly.