What is Google Shopping?
When you list a product on Google Shopping, the advert will include an image of the product, the price, a brief description of the product and a link through to your website. It creates an interactive advert that will be put in front of customers who are looking for what your company is offering; giving them the solution they need.
This online promotion of your company helps you to achieve a high search engine results page (SERP) ranking. So, when a customer carries out a search and your company comes up as one of the relevant results, they’ll be presented with visual previews of your products before they’ve even come to your site. This visual impact can lead to better volumes of traffic coming to your website and increased awareness of your brand.