Most business owners are familiar with Facebook from a personal perspective, but most aren’t aware of the tremendous business branding power of this social media tool. Facebook is the largest social media platform in the world. It is the brand that launched the social marketing sphere, and with over a billion active users, it provides business owners with a plethora of marketing options.
Whether large or small, no business owner can ignore the immense marketing potential available through Facebook. There is a great deal of demographic information available about the average social media user, and as such, businesses can specify their messages for a particular audience in ways not previously possible in targeted marketing programs.