Google Plus is a social media platform that allows users to share information and follow the online activities of their network of contacts. Most of the tools and features of Google Plus are similar to those of other popular social media platforms, and Google Plus users are allowed to share photos, videos, and posts that highlight vital information about your company and brand. Creating a strong Google Plus marketing strategy begins by building a large “circle”, or network, of contacts with whom to share relevant information.
Google Plus circles are the sharing networks utilized on the social platform. A benefit of marketing via Google Plus is the level of filtering made possible when building these circle networks. Circles can be built to specific demographics. Target audiences can be broken into circles based on a plethora of other categories. Another strength of Google Plus is its connection to the Google search engine and operating network. Managing Google Plus is made easier by its shared functioning with the larger Google interface. New users familiar with programs like Gmail, will find Google Plus easy to manage. This benefit can’t be stated enough because the integration with other Google produced products make the learning curve for Google Plus marketing less steep for new users, which can be an initial impediment to online marketing.