LinkedIn is a powerful business to business lead generator. It’s easy to miss the marketing potential of LinkedIn because it’s primarily recognized as an employment and human resources oriented platform. While it may have started as a primarily business oriented site, it didn’t take long for it to transform into a business development and social media juggernaut.
LinkedIn business users can share online content directly to their network of contacts and further expand their audience by sharing articles, photos, and videos. Companies can create specialty branded pages that give information about their business objectives and marketing goals.