Using Pinterest as part of your social media marketing strategy can be a particularly effective means of exposing your brand to potential customers. Pinterest is a digital bulletin board that allows users to save images, descriptions, and links to a personal collection of categorized web pages. Each post is called a “Pin”, and the most shared and interactive Pins are called “Rich Pins.” These interactive Pins include rich media that make them more dynamic and user-friendly.
Pinterest is the third most popular social media platform behind Facebook and LinkedIn. Any website with images and content can add a Pinterest button, which makes posts and information easily shareable to users of the social media network.